256: The Next Big Marketing Opportunity Isn't AI

Welcome back to the Messy Success Podcast. In this episode, Elizabeth shares why the biggest marketing trends 2027 has in store are not about AI, but about human connection in marketing and giving people the experience of you. As we step into the fourth quarter of 2026, she is already looking ahead and sharing what she is noticing, both as a business coach and as a consumer.   Elizabeth walks through her experience on Whatnot, a live selling platform, and why watching sellers move hundreds of items helped her understand how powerful live selling really is. She also talks about going all in on a local community strategy through the Hampton Roads Creative Network, and what the evidence economy means for anyone trying to stand out while AI floods the internet.   This episode is for service-based business owners, coaches, creatives, and community builders who want to market with more clarity and less pressure. You will hear why content is no longer the competitive advantage, how AI can be a tool that supports connection instead of replacing it, and what it looks like to move from the creator economy into a host economy.