322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference

What if there was a way to instantly get in front of new customers who are already primed to trust you? In today’s episode, we’re digging into the power of collaborations—one of the smartest and most underused marketing strategies for farmers. You’ll hear real-life examples of creative partnerships that drive sales, grow your audience, and build deeper community connections—without spending a ton of money.

What You’ll Learn

• What a collaboration looks like in farm marketing (with tons of inspiring examples—from mocktail nights to pop-up dinners to recipe card partnerships).

• How to “borrow the trust” of another brand’s audience (and why that matters!).

• Simple, low-lift collaboration ideas you can try this season—online and in person.

• How to plan, pitch, and execute a collaboration that actually helps both partners succeed.

• The key mistakes to avoid when collaborating (so you don’t waste time or burn bridges).

• Smart ways to turn a one-time collab into a recurring campaign.

Today's Podcast Guest:

Erika Tebbens, Taste the Local Difference

Erika Tebbens is the Director of Impact at Taste the Local Difference and a marketing expert with twenty years experience running businesses of all kinds, including farming and beekeeping. TLD is a woman-owned and woman-led marketing agency for purpose-driven food and farm businesses. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant for entrepreneurs.

👉 Learn more at LocalFoodMarketing.com