30 Jul 2025 10:00

323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident

What if your next high-converting Facebook ad wasn’t something you had to invent from scratch—but was already hiding in plain sight on your farm’s social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks—at an incredible cost of 60 cents per lead! You’ll learn the story behind this happy accident, and how you can use the same strategy to build your list without reinventing the wheel.

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Taste the Local Difference:

If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans tha


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