326: Making the Most of a TV Media Opportunity for Your Farm Business

August 20, 2025

What would you do if the news station called and asked to feature your farm... tomorrow morning?

Would you panic? Wing it? Or would you know how to strategically show up and shine?

Well, that’s exactly what happened to us.

In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business.

You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base.

Because here’s the truth: these kinds of media moments can’t always be planned. But you can plan how to leverage them.

In this episode, you’ll learn:

• How to prep your talking points so you’re not caught off guard

• Why you ALWAYS say yes to these opportunties.

• What props, swag, and soundbites help visually tell your farm’s story

• The subtle cues that make you look confident on camera (even if you’re nervous)

• How to use your 5 minutes of fame to build long-term brand equity.

• Why you might not be getting these media opportunities...
• How these moments also benefit your current customer base!

• Post-interview marketing moves that generate buzz and leads

Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don’t know how to make it work for their brand.

This episode will help you be ready when the spotlight shows up.

BONUS RESOURCE: Watch our TV segment

See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Watch the TV appearance on YouTube

 

Thank You to Our Podcast Sponsors:

Local Line:

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