347: Beyond the Match: The Business Behind the Delray Beach Open with Adam Baron

We're delighted to welcome Adam Baron, the Executive Director of the Delray Beach Open, as today's guest.

Adam works alongside his brother and father to organize the Delray Beach Open, a professional tennis event that has become an important part of the South Florida community.

The Delray Beach Open will celebrate its 35th anniversary in February 2027. Stay tuned to learn what it takes to run a professional tennis tournament, attract top players, manage unexpected challenges, and create an event that brings economic benefits to the local community.

Adam's Journey

Adam grew up playing competitive tennis in South Florida. He played at Florida State University before going to law school. After 15 years of practicing law, he returned to work with his brother and father to organize the tennis event his father started 35 years ago.

Attracting Top Players

Player recruitment depends on the tennis calendar, competing tournaments, and players' schedules. The team targets specific players, works with their agents on appearance fees, and tries to sign them early so marketing can begin well in advance.

Attendees