#36: Single-Threaded Leadership, Purpose, and Growth with Luis Caballero

What does it mean to lead with purpose, without quitting your job? 

In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and how Amazon’s “single-threaded leadership” model shaped his career. 

From leading technical teams as a non-technical person to finding purpose through side initiatives, this conversation is packed with actionable insights on growth, ownership, and impact. 

Mentioned in the episode: 

Luis Caballero: https://www.linkedin.com/in/luisalbertocaballero/ 

"The Good Enough Job” book https://www.amazon.com/Good-Enough-Job-Reclaiming-Life/dp/059353896X