362 How to Groom Your Farm Website During the Season

Is your farm website reflecting what's happening on your farm RIGHT NOW… or is it stuck in last season?

A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem…

Our website wasn't ready for them.

The homepage wasn't talking about asparagus. There was no mention of the newspaper feature. And there wasn't a clear next step for new visitors trying to figure out how to buy from us.

That experience sparked a huge realization for me: Farm websites are not static brochures.

They're living storefronts.

And just like a retail store changes its displays, promotions, featured products, and signage throughout the year, your website should evolve with the current season of your farm business too.

In today's episode, I'm unpacking:

• Why stale websites quietly create friction and confusion
• How new customers experience your website differently than loyal customers
• The hidden role your homepage plays in guiding people deeper into your funnel
• The seasonal elements I think farms should regularly rotate and refresh
• A simple "website grooming rhythm" you can use throughout the year

If you've been treating your website like a one-and-done project, this episode will completely change the way you think about your homepage.

Helpful Links & Resources

Grab the FREE "Living Storefront Website Audit Checklist" - I designed this worksheet for this exact episode. It's a seasonal website tune-up worksheet to help you audit your homepage, promotions, hours, featured products, calls to action, and mobile experience.

Download my FREE guide: The 10 Most Common Farm Website Mistakes - This practical PDF walks through the biggest issues I see farm websites making over and over again — the kinds of things that create confusion, friction, and missed sales opportunities online. 👉 https://shared-legacy-farms.kit.com/a52ed2b4df

What email provider do I use? I recommend Kit.com -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step monthly membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside,