37: 7 Sales Tips & The Exercise That Could Kill Your Business

Ever tried to kill your own business — on purpose? In this episode, Bruce and Steven break down 7 refreshing sales tips from a 2020 post that still hit just as hard in the age of AI, then dig into a mind-bending exercise Steven ran with his leadership team: if a smart, ruthless competitor wanted to destroy your business in the next 12-24 months, how would they do it?