457. Your Stories Are Worth More Than You Think with Karen Anderson

Karen Anderson, strategic book coach and associate publisher, explains why video producers have a unique advantage when it comes to writing business books. She breaks down how books can serve as powerful lead generation tools and authority builders, sharing insights from her experience helping authors reach global audiences. Karen reveals the counterintuitive approach of interviewing others for your book content and explains why vulnerability trumps success stories when connecting with readers.

Key Takeaways

• Books create authority and positioning that can lead to speaking opportunities, higher-value clients, and expanded business reach
• You don't need to write everything yourself - interviewing others for their expertise and stories can create more compelling content
• The best business books balance information with inspiration, using stories to help readers feel connected and motivated to take action
• Start with the end in mind - know what you want your book to accomplish for your business before you begin writing

About Karen Anderson

Karen Anderson is a Strategic Book Coach and Associate Publisher with Morgan James Publishing. She is a ghostwriter, editor, publisher, and co-author of the Wall Street Journal and USA Today best-selling book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

In This Episode

• [00:00] Welcome to the show!
• [07:29] Meet Karen Anderson
• [08:58] Knowing Your Why
• [15:05] Information and Inspiration
• [18:25] Using Books as Lead Generation
• [28:35] The Importance of Principles
• [36:36] Knowing the Result You Want
• [46:52] Steps to Publishing Your Book
• [52:31] Connect with Karen
• [55:16] Outro

Quotes

"You don't write books to groups, you don't write books to institutions, you write books to one person." - Karen Anderson

"People relate a whole lot more to vulnerability than they do to success." - Karen Anderson

"The reality is, the best books in the world were somebody's first book and they probably had the same feelings." - Karen Anderson

"You're coming in as Yoda. You're coming in as going, I've lived through this, I've learned this, I'm imparting wisdom." - Karen Anderson

"It's so easy to talk about the things that I've messed up in this business... that's wisdom." - Ryan

Guest Links 

Find Karen Anderson online

Email Karen for the "Get the Book Done" template: [email protected]

Follow Karen Anderson on Instagram

Links