#462 - Ulta Isn't Stealing Your Clients - TikTok Trend Unpacked

Something is happening in our industry right now that I can't stop thinking about. In early October, a TikTok trend started with clients raving about getting their hair done at Ulta, and it caught like wildfire. It has since moved into mainstream media and my DMs have been flooded with it for weeks.

I'm not here to take a side. I looked at what clients are actually saying about why they're leaving independent stylists and salons, what Ulta stylists are saying about their own experience, and what the compensation really looks like. What I found says a lot about where our industry is heading and what it means for the way you market, price and position yourself right now.

This story is still breaking in real time, and I want you to hear the full picture before you decide what it means for YOUR business.

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