#533 - Day 1 of Prime Day Event Results, New EU Import Rules & Amazon Accelerate | Weekly Buzz 6/24/26

Day one of the Prime Day event results are in, Amazon accelerated dates, and more info on the EU low value shipment rules. These and more buzzing news on this episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon’s Prime Day kickoff was the biggest online shopping day of 2026 https://www.retailbrew.com/stories/amazons-prime-day-kickoff-was-the-biggest-online-shopping-day-of-2026 New Feature Alert! Helium 10’s MCP connector lets you pull data into Claude to build custom dashboards, analyze competitor keywords, and combine Cerebro, PPC, Profits, and Brand Analytics insights. More info on EU Import Rules: Starting July 1, 2026, the EU will remove the duty exemption for low-value imports, adding a mandatory €3 customs duty per item or tariff line for shipments under €150 entering the EU from outside Europe. Amazon says FBA remote fulfillment sellers will see this added at checkout, while FBM sellers should review pricing, approved carriers, IOSS details, and fulfillment options like Pan-European FBA to avoid surprises. Amazon Seller Central: Get instant freight quotes and book cross-border shipments in the new portal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0haNEJNUlRWUENSU0pS Amazon Seller Central: Register to book Seller Café appointments for Seller Growth Summit https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWU41MjdYRE5FQ1lTWEhK

Seller Growth Summit by Amazon on July 16, 2026 at New York Marriott Marquis, New York, NY https://www.sellergrowthsummit.amazon/event/741dcaae-344f-4c53-a324-bcf894bf9c64/about

In episode 533 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:00 - Introduction
• 00:42 - First Day of Prime Day Results are In
• 01:57 - New Feature Alert: Helium 10 MCP
• 04:43 - More info on EU Import Rules
• 07:28 - Automate PPC Bids Based on Keyword Rank
• 12:43 - Amazon Accelerate & Seller Cafe Registrations
• 14:00 - New Amazon Global Logistics Portal
• 14:38 - Seller Cafe Registrations at Seller Growth Summit Are open