Some of the most important heads to get into are those of the jurors seated for your trial. Fortunately, figuring out what makes people tick is both interesting and fun, and Temple University Director of Advocacy Programs Jules Epstein is here to share the lowdown. Whether he’s busting common courtroom myths, revealing how the camera lies, or delving into the cognitive process of jurors (and your very own self), Jules makes the case that knowing a little trial psychology can give you a competitive edge for the good of your clients. Topics
4:02 Curse of knowledge
10:04 Goldfish attention span
13:47 Slo-mo evidence
19:16 Problems with graphic evidence
24:43 Visuals with words
27:28 Disconnect between science and law
36:30 Camera bias
43:21 Thought processes
48:55 Mythbusting
53:46 Go slow
56:12 Bonus lessons
1:00:15 Collective Wisdom
1:03:55 Signoff questions
Quote “A visual guarantees that all twelve, or all eight, or all six jurors will know what something looked like.” Jules Epstein
Resources Jules Epstein (bio) NITA’s free Collective Wisdom articles (link) (latest) Point Well Made: Persuasive Oral Advocacy (book)