572: How to Work with Influencers Without Wasting Money

New In this solo episode, Bruce shares raw insights on working with influencers in the pizza business world. He reflects on a shocking conversation about influencer rates ($4,500?!) and breaks down a smarter, performance-based model for partnerships. Plus, get updates on upcoming content from the Pizza Expo and find out why Bruce is seriously considering opening another pizza shop.

Chapters:

00:00 – Intro + Pizza Expo Plans00:29 – Sponsor Shoutout: Cheese Hog Machine01:28 – Why Shredded Cheese > Pre-Shredded Cheese02:12 – Hosting the "How You Slice It" Podcast02:35 – The Influencer Dilemma: Are They Worth It?03:34 – The $4,500 Influencer Offer04:20 – The Real ROI of Influencer Marketing05:11 – A Smarter Influencer Deal Structure06:12 – The Hidden Labor of Content Creation07:22 – Performance-Based Influencer Contracts08:10 – Views Don’t Equal Customers08:54 – Final Thoughts + Should I Open a Pizza Shop?episode