914 Lulu Ge: Founder & CEO of Elix

What if some of the answers to today's biggest women's health challenges have been around for thousands of years—but we've largely overlooked them? 🌿On The Kara Goldin Show, I sit down with Lulu Ge, Founder and CEO of Elix, the wellness company bringing 5,000 years of Traditional Chinese Medicine into the modern world through personalized herbal formulas, clinical research and a fresh approach to women's health.Lulu's journey started with a debilitating health crisis after coming off birth control. Frustrated by the options available to her, she turned to her Chinese heritage and Traditional Chinese Medicine for answers. What she discovered inspired her to leave a successful corporate career at Saks Fifth Avenue and Hudson's Bay Company to build Elix.We talk about how Lulu turned her personal experience into a business opportunity, what it took to raise capital for a women's health company, and how she's working to bridge ancient healing traditions with modern science.Lulu also shares what she's learned from supporting more than one million menstrual cycles, investing in clinical research, building a loyal community without relying heavily on paid advertising, and expanding Elix beyond menstrual health into sleep, stress, digestion and overall wellness.We also get into the growing interest in Traditional Chinese Medicine, the challenges of building a culturally rooted wellness brand, and what Lulu believes needs to change in the way we approach women's health.If you're interested in entrepreneurship, women's health, wellness, consumer brands, or what it takes to challenge conventional thinking and build something entirely different, you'll want to hear this conversation.Listen here or anywhere you get your podcasts. 🎧

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To learn more about Lulu Ge and Elix:https://www.elixhealing.com/ (Use code KARAGOLDIN15 to receive 15% off)https://www.instagram.com/elixhealing/https://www.linkedin.com/company/elixhealinghttps://www.instagram.com/luluge/https://www.linkedin.com/in/luluge/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/914