23 Jun 2025 08:00
‘Achieving advantage’ with the All England Lawn Tennis Club (AELTC) at Wimbledon
In a special edition episode of ‘In the frame’, we speak to Usama Al-Qassab, Marketing & Commercial Director, and Ulrika Högberg, Head of Community Strategy, at the AELTC – direct from the Championship Grounds. At Wimbledon, it's not just two weeks of tennis – it's all year round planning, precision, and partnerships. With a responsibility to preserve the prestige whilst courting a new generation of fans, how is Wimbledon's advantage maintained? Anything is possible with the right partners supporting you. So, tune in to the latest serving of 'In the frame' to find out more.
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'In the frame' on Apple Podcasts
To find out more on The AELTC and Wimbledon Championships:
The AELTC and Wimbledon on LinkedIn
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www.barclayscorporate.com/insights/podcasts-in-the-frame
