Amazon API Data Pipelines & AI Design Workflows — Broad Match Show

In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets.

Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving him real-time, queryable access to years of business data across any metric. No developer required. Danny walks through his 8-step system that takes a seller from a TikTok scroll to a finished, conversion-tested design with brand consistency baked in.

Both share hard-won lessons on where AI gets you (the 70–85% mark) and where the human still needs to step in — plus a candid look at what's changing at Seller Sessions Live on May 9th.

Key Topics

• Amazon API data pipeline — SP API + Ads API → AWS database → Claude Code for real-time analysis
• 8-step AI design workflow — Inspiration capture, memory/photo brain, brand system, mood board, asset generation, build, and quality gate
• CLI vs MCP — Why CLIs are becoming the cleaner integration path for tools like Google Workspace
• Seller Sessions Live (May 9th) — New modular format, no sponsors, £5,000 fine system for service providers pitching
• Health check-in — Adam on fitness goals; Danny on resolving a high ferritin (iron overload) diagnosis

Timestamps

• [00:00] Welcome and introductions
• [01:10] Adam: Getting Amazon SP API and Ads API access as an individual brand
• [05:00] Storing API data in AWS and connecting it to Claude Code
• [07:30] Building custom dashboards and software from your own data
• [09:00] How to approach it if you're not technical — think first, screenshot issues, let Claude walk you through
• [12:25] Danny: 8-step AI design workflow overview
• [13:30] Step 1 — Inspiration capture from TikTok, YouTube, social reels
• [14:20] Steps 2–3 — Memory/photo brain + design system (52 world-leading brands baked in)
• [15:30] Steps 4–5 — TLDraw mood board + asset generation (Nano Banana 2, Gemini, Remotion)
• [17:50] Steps 6–7 — Build stage (React, Tailwind, ShadCN, Netlify deploy)
• [18:30] Step 8 — Quality gate (216-feature scoring: UX heuristics, typography, psychology)
• [19:30] Google Stitch + Perplexity demo: full brand system from a product title + screenshot
• [23:12] Adam: the 70–85% rule and how to think about AI-assisted design cycles
• [27:35] Danny: Google Workspace CLI for email — running launches under 3,000 contacts
• [29:26] Health updates — Adam on fitness; Danny on ferritin/iron overload and phlebotomy sessions
• [35:45] Seller Sessions Live May 9th — format, venue (inside a church), evening networking
• [41:49] The £5,000 fine system for service providers pitching at the event
• [43:01] Wrap-up

Key Takeaways

1. You can get Amazon API access as an individual brand — no developer credentials needed. SP API goes back 720 days; Ads API cov