Day in Tech History Podcast - Apple History

8 Apr 2025 05:24

April 8, 1983: Steve Jobs Brings John Sculley as CEO

1983 – John Sculley, who was president of PepsiCo at the time, decides to leave to become president and CEO of Apple Computer at request of Steve Jobs. Sculley’s campaign of “the Pepsi Challenge” was new thinking and helped Pepsi gain market share over Coca Cola. Steve Jobs wanted that passion so he could beat […]

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