15 Nov 2024 11:00
Beyond Chlorine: Unleashing Radical Pool Care & Building a Brand Clients Love
In this Friday episode of Talking Pools Podcast, Rudy Stankowitz takes listeners through two important aspects of pool care that may seem unrelated but are essential to running a high-quality pool service business: advanced oxidation processes (AOP) and brand building.
Rudy begins with a deep dive into AOP, focusing on oxidative stress and radical scavenging as powerful sanitation tools. He highlights the role of hydroxyl radicals—microscopic but mighty cleaners that break down contaminants at a molecular level. Using UV light, hydrogen peroxide, or ozone, these radicals go beyond traditional chlorine, disassembling pollutants in pools, resulting in water purity that chlorine alone can't achieve. Rudy explains the science behind AOP, positioning it as an advanced, premium offering that pool service pros can leverage to stand out in their markets.
Then, he transitions to brand building, offering insightful advice on creating a memorable and enduring pool service brand. Rudy covers strategies for leaving a lasting impression on clients, from consistent, high-quality interactions to innovative loyalty programs, effective review management, and community engagement. He emphasizes that premium service, customer satisfaction, and transparent communication are the foundations of a sustainable, successful business.
With Rudy’s blend of humor and expertise, this episode provides pool pros with actionable insights into harnessing cutting-edge technology and refining their brand, ultimately offering clients a service experience that’s both scientifically advanced and reliably exceptional.
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