Big Opportunity for Brands in Local Content (452)
A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history?
In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers.
Microsoft, Google and Apple report incredible earnings on the back of AI.
And young TikTok influencers are finding it hard to maintain a real life while being an online content creator. Is the worst to come?
Winners and losers include Strauss and the Dallas Cowboys.
Rants and raves include another newsletter acquisition and ghost jobs.
------
This week's links:
Washington Posts Kills Endorsements
TikTok High School Influencers
Another Newsletter Acquisition
-----
This week's sponsor:
With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.
But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.
Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.
With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our
