Bored Brands

BORED GAMES: Why Consumers Aren’t Playing Along Anymore

In our childhood, many of us played games: Follow the Leader. Hide and Seek, Simon Says, and Monopoly, just to name a few.

They’re kiddie classics—but marketers may still be playing, albeit grown-up versions of these same games with consumers. And guess what? Consumers are getting BORED.

In this episode of Marketing Insights, Marketing Maven, entrepreneur and Host Shanita B. Akintonde explores how brands can break away from blindly chasing algorithms to EARNING rather than assuming consumer attention.

Because showing up is only the first step. The rule of three is at play: 

Show up. Level up. Glow up.