Broad Match Show : Embracing AI & Tool Selection

Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more)

Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks.

Experimenting with Event Format

• Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions .

• Danny reflects on the pressure of selling out and the mental toll of running recurring events, emphasizing the need for iterative innovation .

Streamlining Operations & Costs

• By simplifying ticket tiers and venues, Danny reports 70% cost savings, enabling a single-ticket, single-venue model with one discount code .

• A new AI-powered accounting workflow processes invoices through a self-learning system, eliminating 100+ hours of manual bookkeeping each month .

Embracing AI & Tool Selection

• Adam stresses the importance of picking a lane: “Claude is my G Suite,” urging listeners to commit to a platform and execute .

• Danny counsels, “It always starts with the right question,” framing AI adoption as a way to move the needle rather than chase every shiny object .

Community & Connection

• Reflecting on event ROI, Adam observes, “It’s lonely behind these laptops… events feed your soul,” underscoring the social value of in-person gatherings .