Business Desk: What Gen Z is Actually Buying with the Selleb Sisters

NYC-based sisters Chloe and Claire Lee started the Selleb newsletter as a place to discover what beauty and fashion-obsessed people are actually buying (as verified by their receipts—i.e. no sponcon, please!). Now an app, this discovery platform allows more people to share their receipts and quickly connect with others who share a similar taste “timeline.” In this Business Desk, we talk about the five brands Gen Z is actually loyal to, why Merit has such broad appeal, the Substacks people are happy to pay for, the pricey facialist who keeps popping up, and more.  

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