BYS 5 | Ad Budgeting For Virtual Summits

In this episode, we discuss strategic ad budgeting for virtual summit success, with different approaches depending on your experience level and how much you have to budget. 

Through the episode, I break down a four-level approach to layering your ads including the order to stack different ad types, the percentage of your budget to allot to each type, how to balance the budget for warm and cold audiences, and more!

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