Case Study: What Your Website Navigation Reveals About You

The hardest part of building a website isn't the technology anymore. It's the gut-wrenching business decisions that need to be resolved before you build page one — and nothing exposes those unresolved decisions faster than trying to agree on a navigation menu. In this case study episode, Jen breaks down what your website navigation is really communicating about your organization. Every item in your main menu signals a priority — and the interesting question is whether those priorities reflect your audience's needs or your internal structure. Tune in as we walk through how to turn your navigation from an organizational junk drawer into a strategic asset that communicates exactly what you want people to see.