Claudia Sulewski on Her Viral Self-Care Brand Cyklar, Early YouTube Fame & The Secrets of her Summer Skincare Routine

This week on Breaking Beauty Podcast, we’re joined by content creator, actress, and beauty entrepreneur Claudia Sulewski. Claudia got her start on YouTube at just 13 years old under the handle “BeyondBeautyStar,” becoming one of the OG beauty influencers online. Fast-forward to now, she’s grown her community to nearly 6 million followers, starred in indie films, Apple TV+’s Shrinking and launched her own body care brand, CYKLAR.

We’re talking all about Claudia’s beauty journey—from growing up in the Midwest and landing a major hosting gig with Teen Vogue, to navigating content creation in 2025 and launching one of the sexiest self-care brands on the market.

In this episode, we cover:

• Claudia Sulewski’s early start as a beauty YouTuber and how her content has evolved from I was blue eye shadow tutorials to home renovating vlogs with her partner (musician Finneas O’Connell) over the years
• Her experience working with Teen Vogue and the red carpet celebrity interview she’ll never forget
• The full story behind her brand CYKLAR, including a major rebrand after one year in business 
• Cyklar’s best-selling Sacred Santal Body Wash, her boyfriend’s fave scent in the lineup and what Claudia thinks about Billie Eilish’s latest perfume! 
• The founder’s personal skincare and summer beauty routine, including her go-to LA beauty experts, treatments, and secrets to her glowing skin

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• Hailey Bieber’s Facialist Biba De Sousa On Debunking Breakout Triggers, Oil Cleanser Truths and Is Your Skincare Clogging Your Pores?
• The Power of “Midlights,” Why Demi‑Colour Is Your New BFF With Celebrity Hair Colourist Matt Rez

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