Do your SMEs understand the importance of your brand story?

One of the biggest attendee takeaways from a recent branding workshop I conducted is that it's necessary to obtain brand alignment throughout the entire organization.

That is to say, you must have brand buy-in from the executives, the subject matter experts, the tech team, HR... everybody.

But MSPs, engineering firms, and other professional services firms often have subject matter experts, practice leads, even partners, who don’t fully understand the customer experience and the image your brand is trying to convey.

That's what I'm discussing in this episode of The Brandtelling Podcast.

Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.

⁠The Brandtelling Podcast⁠ is hosted by Arthur Germain, Chief Brand Architect at ⁠Brandtelling ⁠where we turn scattered brand stories into a clear, consistent message system for your entire firm.

Podcast home page: ⁠https://thebrandtellingpodcast.com⁠

Brandtelling: ⁠https://brandtelling.com