Ep 242: How To Sell Online Coaching (...without feeling like a douche) with Louis Duffel Deforges

🎙 Episode Title: How To Sell Online Coaching (...without feeling like a douche) with Louis Duffel Deforges

🔗 Episode Links:

🔹 Follow Louis on Instagram: @louisduffelsdesforges🔹 Learn more about our courses: Fitness Education Online

🎧 Episode Summary:

In this episode, Bex chats with Louis Duffel Deforges, an online body transformation coach who went from face-to-face PT to building a thriving online coaching business—all while working full-time and keeping things brutally honest.

We unpack Louis' journey from pro boxing to weight-loss coaching, and what it's really taken to grow his online business from scratch. But the biggest takeaway? How to sell coaching with integrity and zero sleaze. Louis shares the mindset, daily grind, and sales process that’s helped him consistently attract and convert clients—without paid ads, and without being pushy.

Whether you're new to the fitness industry or in the thick of building your biz, this episode will give you a solid dose of real talk, sales confidence, and hard-earned insight.

💡 What You’ll Learn:

• How Louis transitioned from in-person PT to full-time online coaching
• His unfiltered advice on sales, marketing, and why conviction matters more than scripts
• Why consistency beats perfection when it comes to growing on social media
• How he balances a full-time job, PT clients, and online coaching
• Tangible tips on generating leads, building trust, and closing clientsThe mindset shift most coaches need to succeed long-term

📣 Louis’ Top Advice for Coaches:"Get in great shape yourself. Get comfortable talking to people. Learn to sell. And don’t expect overnight results—this is the long game."

📚 Recommended Resources:

• Alex Hormozi – especially his early podcast episodes while running gyms and grinding behind the scenes
• Bonus tip: Learn to edit video + market yourself (yes, it matters!)

🙌 Connect with Louis:

📲 @louisduffelsdesforges - If you’re serious about getting in shape and want no-BS coaching, Louis is your guy.

🚀 Ready to Launch Your Fitness Career?

Thinking about getting qualified or levelling up as a PT? Check out our Certificate III & IV in Fitness and CEC Courses at Fitness Education Online