EP292 When Building Science Makes HVAC Sales More Ethical With Cameron Ferguson (August 2026)

Quotes from the episode: 

"What we think is an HVAC problem is more so a building problem." 

"My sales have never felt more ethical." 

"Rebates are the byproduct of doing a very good design from the front end." 

What happens when learning building science changes not only how you design HVAC systems, but how you feel about selling them? 

 

In this episode, Bill talks with Cameron Ferguson, a third-generation HVAC professional working in Colorado's Front Range. Cameron started out running flex duct as a teenager, moved through maintenance and service, and eventually found his way into HVAC sales and system design. Along the way, Manual J, NCI training, BPI Building Science Principles, and a deeper understanding of comfort fundamentally changed his approach to homeowners.