Ep 497 – Building a Thriving Hands-On Practice with Elicia Crook
Taking the leap into full-time massage is a dream for many practitioners, but it can feel daunting. Whether you’re just starting out or looking to make the transition from a part-time role, the step to full time is one that requires courage, planning, and action. Kristin and Darren are joined by Elicia Crook to talk about what’s holding people back from taking the leap in becoming a solo practitioner, and ideas to help them overcome the fear of being a business owner.
Resources:
Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit massagechampions.com.
“Building a Thriving Hands-On Practice”, by Elicia Crook, Massage & Bodywork magazine, Spring 2025.
Hosts:
Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at
