EP 9:26 Stop Losing $1.4 Million in Annual Dealership Revenue: Mastering CRM Strategies and Missed Opportunities

In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry! 📊✨ "A CRM set up the right way increases gross profits dramatically. But a broken CRM is loaded with incorrect action plans, statuses, templates, and scripts. And that's costing your dealership up to 1.4 million dollars a year." - Sean V. Bradley Joined by Jenna Blankenbiller, Sean unpacks the game-changing strategies and insights shared at the event, emphasizing how a well-utilized CRM can be the key to unlocking higher lead conversions, improved communication, and maximized profitability for dealerships. 🎯 “You have to schedule, at least at a minimum a one-on-one with your PM monthly." - Jenna Blankenbiller

If you're looking for ways to elevate your dealership's approach to CRM – from automated email strategies to leveraging social media DMs and AI – this episode is packed with firsthand experiences and actionable advice that you don’t want to miss! 💡

👉 Missed the Masterclass in Chicago? No worries! VinSolutions users can still get in on the action. Reach out to [email protected] to schedule your FREE CRM Audit and make sure your dealership is set up for success in 2025!

 

Key Takeaways

• CRM Optimization: Utilize the full potential of CRM systems to uncover significant growth opportunities through enhanced lead handling and communication strategies including automated video emails and AI integrations.

• Data Capture and Utilization: Emphasize comprehensive data capture in CRM systems as a foundation for meaningful customer engagement and improved sales opportunities.

• Text Messaging and AI Integration: Leverage text messaging capabilities within CRM software to increase engagement and use AI to streamline and improve customer interaction processes.

• Roundtable Insights: Learn from the diverse perspectives shared during the roundtable discussions, particularly on showroom sales, Internet BDC, and reporting analytics.

• Organization and Resourcefulness: Effective CRM usage demands a disciplined approach where human resources focus on higher-level strategic engagements, supported by automated systems.

 

About Jenna Blankenbiller

Jenna Blankenbiller is an accomplished automotive industry expert, having spent 12 years honing her skills with significant experiences at independent dealerships and Bob Ruth Ford, where she played a pivotal role in expanding their Internet department from selling 75 units a month to 356 units. Recently, she has joined Dealer Synergy as the Director of Dealer Relations, bringing her extensive expertise and innovative strategies to the executive team. Jenna’s background includes roles as an Internet Director and General Sales Training Director, and she has been featured prominently in automotive industry publications and events.

 

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