Episode 212 with Josh and Pamela Hernandez — Leveraging Word of Mouth Marketing for Fast Growth

Kris welcomes Josh and Pamela Hernandez, owners of Montessori Kids Universe Stone Oak. The duo talks about their path into early childhood education and opening up MKU, tips for starting out with cash flow out of the gate, and enrollment strategies that worked for them. They also chat with Kris about using referral rewards, how they balance family and business, marketing tools that help them build trust and stand out in their community, the need for the industry to collaborate more, and how they keep their staff happy and inspired.

 

Key Takeaways:

[5:04] Joshua and Pamela talk about the history of MKU of Stone Oak, and how they got into the ECE field.

[8:58] They currently have 37 team members.

[9:27] The wins and challenges of creating (and keeping) great employees.

[14:50] Joshua and Pamela discuss their marketing strategies, including Google and Facebook ads, and their active presence on social media.

[15:19] The importance of referrals in their business model, offering bonuses for both staff and families who refer new enrollments.

[21:06] Working as a husband-wife team and the importance of dividing responsibilities based on their strengths.