Episode 240: I'm With The Brand (emotional branding), part two

This episode is part two in an ongoing series about brands and how they influence our identities and drive consumerism.In this episode:

• We are going to hopefully answer the question “why might someone get so caught up in a brand that they start fighting with strangers about it on social media?”
• Amanda explains where "off price" stores like TJ Maxx and Nordstrom Rack really get their inventory
• We examine why it's more important than ever to support small businesses (and how we can do that)
• We will explore the background and influence of Marc Gobés 2000s book Emotional Branding, considered “the bible” of contemporary marketing and branding
• Why is Lululemon kind of like a cult?
• We will walk through the “10 commandments of emotional branding” and examples of how they have been applied
• We will realize that Supreme isn't as cool as it seems
• We explore why people join brand fan groups on Facebook
• How Nooworks made a major fan out of Amanda after seeing how the brand handled a crisis
• Amanda explains why taste is a classist construct

And so much more!

Additional reading:"Getting Emotional With Marc Gobé," Design Emotion."Why Do People Join Cults? Linguist and 'Cultish' Author Amanda Montell on the 'Invisible Power of Language,'" Dillon Dodson, Parade.Cultish by Amanda Montell"The Cult-Like Following Of Lululemon Is Stronger Than Ever — Despite Controversies," Cory Stieg, Refinery29.Business Insider piece about working for Lululemon

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