Episode 301: Dan, Straight to VHS

Episode 301

WTB Woodworking

Check out WTBwoodworking.com for all your woodworking needs! 

In store specials, Giveaways, custom wood milling, and more!

Huntingdon Valley PA Store now open!

Enter the giveaway by going to:

https://www.wtbwoodworking.com/giveaway 

Gorilla Glue

A trusted brand with decades of experience! From glue, to woodfiller, to workshop floor kits, they have everything you need for your next project. Check out their new products along with great deals on all your trusted favorites at: www.gorillatough.com/AWP 

Sign up for Patreon for Early access, and special Patreon-only content:

https://www.patreon.com/anotherwoodshoppodcast

PATREON GIVEAWAY!

Donate to Maker's For St. Jude

Every $5 earns you an extra entry in the Patreon Giveaway (Paid Patrons Only)

https://fundraising.stjude.org/site/TR?px=8679481&fr_id=134326&pg=personal 

Whats on our bench: 🎶

Pete is working on laying down pavers, and is hunting down a groundhog.

Dan fixed Braden’s drum sander and fixed a door handle in his shop bathroom.

Braden worked with Dan, working on the built in cabinet doors, and got a new welder. 

Questions:

Chris from Home Front

I'm redoing one of those big box store garden benches, the kind with the wood slats and wrought iron cast armrest/endcaps. The slats are going to be ribbon (quartersawn?) sapele and just a wire wheel and touch up black enamel for the the endcaps. My question is; What is a good off the shelf outdoor finish, that won't lose too much chatoyance. I understand the sun remains undefeated, but im looking for something that occasionally I can run through the drum sander, apply a recoat of said finish and call it a day. This bench is going to be a memorial for my late father-in-law. Thanks guys, and F cancer. 

Chris from Home Front

So everyone said to run ads but my ROAS for the year (at 2-3 dollars, only recently bumped to 5, per day) is 3.5.

I didnt do the math but chatgpt says that takes my profit margin from 42-49% down to 21%.... 

To me this means I can either counter this by running bigger batches making myself more time efficient and focus on volume, and/or I can up my daily spend and focus my ads to only my five top selling items and hope that shifts the metrics....

Or quit ads alltogether, rely on SEO alone. Driving down volume, uping profit margins (hoping that its a wash), however this would privide more "down time" to create new products in hopes that they pop off.

Savy business people, what do y'all think? Im also going to cross post this in moneymaking. Thank you all.

Dustin from ShopHumble

Hey boys! Looking for some advice. I’d like to find a way to comfortably become more “present” on social media, in ways they don’t require my appearance or persona. I’m very tinfoil hat about content I put online that could be used to train an AI tool to facade as my persona. Things like damaged social representation, fake news, keep me up at night. I see some accounts that find success with a similar approach, like Takuwoodcraft, dcreation007, barefootwoodcraft, secretsocietywoodcraft, heartwooddesigns.me - they all have their niche and it’s well displayed. 

Are these thoughts that cross your minds? If so, what’s the dominate thought process? Would you change your approach