Episode 324: How To Choose A Holiday Promotion That Actually Works

Somewhere right now, a coach is looking at the holiday calendar and thinking, “I should probably run a promotion.” Halloween? Black Friday? Cyber Monday? Christmas? New Year?Ten minutes later, that reasonable thought has become a twelve-day sale, a new webinar, three bonuses, and a migraine headache.Sound familiar? The holidays have a way of making everybody else’s marketing look like something you should be doing too.Jim Edwards coaches on building solid deals that pass on value to your customers vs. slashing your prices with an uncreative coupon code. Before you volunteer for all that extra work, find a promotion that makes sense for YOUR business. One your customers will get excited about. One you can deliver without spending Christmas dinner answering emails about a missing download.Last week, we looked at giving your flagship offer another spin without wearing out your audience. A holiday can give that proven offer a fresh reason to buy.But the best choice often becomes clear when you ask what happens AFTER somebody says yes.Holiday Spirit Won’t Fix a Confusing OfferImagine you’re a leadership coach. Your clients manage small teams, and several have told you the same thing: “We need to get organized before January gets away from us.”You could run a Black Friday discount on coaching. You could bundle recordings as a Christmas special. Or you could offer a focused year-end planning session with a worksheet they can use with their teams.The third option starts with something customers already want. That gives you a much better conversation than, “It’s November, so apparently everything is twenty percent off.”The occasion should make your offer feel timely. It doesn’t have to do all the selling.Ask yourself what people are trying to finish, give, fix, or prepare for during this season. A book bundle might make a thoughtful gift. A planning session might help someone start the year with a clearer direction. A referral incentive might suit an audience that already loves sharing useful resources.See more at https://www.copyandcontent.ai for fast ways to create sales content and copy to increase your sales during the holidays!