Episode 459: What To Stop and Start Doing on Social Media in 2026

What To Stop and Start Doing on Social Media in 2026 What is it going to take to finally get your social media reach and engagement back? This episode answers that exact question by revealing why your current strategy might be failing and what specific shifts you must make to thrive in the 2026 landscape. I am coming at you with news that might be hard to hear: if you are still doing social media like it is 2023, you are doing it wrong. You are wasting time and money on tactics that the algorithms no longer understand. In 2026, the landscape has shifted drastically because of AI, and if you are not evolving, you are invisible. I am breaking down exactly what is OUT. People want authenticity. They want to see your face, not just your logo. It is time to build momentum with authentic consistency so your clients can finally feel a real connection with you. In This Episode You'll Discover Why educational tip lists and infographics are no longer capturing attention. The truth about hashtags and why Instagram has limited you to just five. How to use "edutainment" to teach your audience while keeping them engaged. The power of keywords and social SEO over traditional discovery methods. Why unpolished, "FaceTime style" reels are winning in 2026. My "just press post" mindset to overcome perfectionism and build momentum. Timestamps 00:00 – Welcome and why 2023 social media tactics are dead. 03:42 – What is OUT: Boring educational posts and hashtag overload. 06:37 – Stop using over-polished graphics and "bait and switch" content. 12:24 – What is IN: Edutainment and leveraging Social SEO keywords. 18:00 – Why casual carousels and FaceTime style reels perform better. 22:22 – Adopting the "just press post" mindset and signature series. 24:47 – Your 2026 action plan for authentic consistency. Notable Quotes "If you're still doing social media like it's 2023, you're drastically doing it wrong." "Hashtags are out, SEO is in. Hashtags alone do nothing now for reach." "The more unpolished you are, the better. You will be rewarded for it." "Don't let perfect be the enemy of good. The new game is momentum." Resources and Links Jump Consulting Calendar: Get a verbal audit of your social media at JumpConsulting.net/20. Email Me: Send your feedback or questions to [email protected]. YouTube: Watch video versions of these episodes at my YouTube channel. Jump Mastermind: Learn about our strategy and AI systems inside the mastermind. Transcript Welcome back to another episode of Bella in your business. Happy New Year. It is January 6th, 2026 at the drop of this episode. I hope you all had a wonderful holiday season and got to do everything that you wanted to or it was a big awakening and you realized some things need to change. And with some of that change might come your social media because I've got news for you today that's going to be a little hard to hear. If you're still doing social media like it's 2023, you're drastically doing it wrong. You are wasting your time and you are wasting money if you are paying someone who is doing your social media the same exact way that you were doing it in 2023. That also goes for all my previous better marketing with Bella clients where we were serving 40 companies a month and we were giving you lots of graphics. Today I'm gonna give you actual statistics straight from the head of Instagram, Adam Mosseri. I am going to tell you what you need to stop doing and what you need to start doing. Things are changing. AI has literally changed the landscape of so many things drastically in 2025 and we're now in 2026. It's imperative that you understand the differences. How many of you have been focusing on Instagram or posting on Facebook and doing all the things that you've been told to do and your reach is like crickets? Your engagement's probably down. You're wondering why the algorithm hates your business.