How a Seventh-Generation Lumber Dealer Markets for the Long Game

Ask most marketers what's driving demand and you'll get a list of campaigns. When host Zach Williams asked Erin Plummer, CMO of Hancock Lumber, she started somewhere else: customer intimacy and the discipline of deciding what not to do. In this episode she breaks down how a seventh-generation lumber dealer keeps marketing aligned to its mission as it scales, and why saying no is the strategic move she protects most.