How I Built It: $4,000 Per Visit in a Specialty Practice, with Dr Stephanie Woo and Eugene Shatsman

Every optometrist dreams of running a practice that truly reflects their passion. Few ever rebuild one from scratch to make it happen. 

That's exactly what Dr. Stephanie Woo did. 

After years of running three full-scope practices, she sold them all to pursue a vision that challenged everything she'd known about optometry — a specialty-only clinic built entirely around custom contact lenses, concierge-level care, and life-changing patient outcomes.