How Market Intelligence is Helping a Luxury Brand Break into the US Market

EuroCave invented the first wine cabinet nearly 50 years ago. Now the company is using market intelligence to launch Goguette, a design-forward brand built for modern wine lovers in the U.S. Camille Frey-Syren, Director of Brands at EuroCave Group, joins Beth to share how they turned French heritage into an accessible lifestyle brand and what every manufacturer can learn about entering and winning a new market.