How to Rebrand the Industries Everyone Gets Wrong

In this episode of the HR Leaders Podcast, I had an inspiring conversation with Björn Axelsson, EVP and CHRO at Sandvik, to unpack how one of Sweden’s largest industrial technology companies is changing the way people think about mining, manufacturing, AI, sustainability, and future talent.

Björn explains why mining is one of the most misunderstood industries in the talent market. Many people still picture it as old-fashioned, unsafe, or disconnected from the future, when in reality Sandvik has been working with autonomous vehicles, connected fleets, electrified equipment, digital mining, software, and AI-powered solutions for years.

Most importantly, Björn shares how Sandvik is building a future-ready workforce by investing in STEM talent, early careers, mining academies, global mobility, employee-led storytelling, AI adoption, and local communities, all while helping customers access the minerals needed for the green transition.

🎓 In this episode, Björn discusses:

1. Why mining is one of the most misunderstood career paths for young talent
2. Why employee-led storytelling is helping show the real future of industrial work
3. How Sandvik uses autonomous vehicles, electrification, and AI across its business
4. How Sandvik builds talent through 15 mining academies, graduate programs, and leadership pathways
5. Why STEM talent becomes more interested in mining when they understand its role in the green transition

🙏 Thank you to our series partner, Arist

Meet the end-to-end AI agent for enablement that finds talent gaps, builds personalized interventions, and delivers learning directly in the flow of work → https://arist.com/resources/webinars/agent?utm_source=hr_leaders_podcast&utm_medium=sponsored&utm_campaign=hr_leaders_podcast_cr_june_2026

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