How to Write a $10,000 Email • Ayna Perkuliyeva Ep96

Impact sales strategist and Matchstick co-founder Ayna Perkuliyeva shares the psychology behind ethical high-ticket sales and why so many mission-driven organizations struggle to communicate their true value.

Katie and Ayna explore how to transform unpredictable revenue into a repeatable, sell-out system through trust-based outreach, authentic relationship building, and offers that genuinely solve people's problems.

Whether you're a sustainability consultant, NGO leader, or social entrepreneur, this conversation reveals the mindset shifts and strategy required to move from startup uncertainty to building a sustainable, profitable organization.

What sustainability leaders will learn:

• How to write cold emails that actually get replies.
• How to build a repeatable sales system instead of relying on luck and referrals.
• Why ethical sales is about solving problems and building trust—not persuasion.
• How to overcome the fear of rejection and confidently pitch your work.
• Simple strategies to attract more clients, partners, donors, and funding.

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How to Save the World explores the psychology of designing climate action that works. Environmental engineer, designer, and author Katie Patrick dives into the latest behavioral science from Harvard, MIT, Stanford, and other leading research institutions to uncover the evidence-based principles that inspire people to adopt sustainable behaviors. Each episode turns academic research into practical tools you can use to grow participation, change behavior at scale, and reach the tipping point of change in your community.

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This podcast is a production by ⁠Hello World Labs⁠