
π FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbookConnect with Kris: reddoorstories.comYour website could be costing you clients even if your YouTube content is working.In this masterclass, StoryBrand certified guide and co-author of the next StoryBrand book, Kris Jones, breaks down exactly why most expert websites fail to convert and does a live fix on the Brand Creators website in real time.You'll learn:The 5 thoughts every website visitor has (and how to answer them)Why you need to position your client as the hero β not yourselfHow to pass the "within 5 seconds" testThe story arc every website needs: problem, solution, successHow to make your call to action impossible to missIf you're putting out content on YouTube but not seeing it turn into booked calls, this episode is for you.Connect with Kris: reddoorstories.com0:00 Why Your Website Isn't Converting1:26 The Critical Link Between YouTube and Sales3:12 The Evolution of the StoryBrand Framework6:07 Where to Begin Your Website Overhaul8:25 The Five Essential Thoughts Every Visitor Needs23:58 Auditing Your Website's First Five Seconds35:15 Painting the Picture of a Brighter Future44:53 Creating a Simple and Clear Path Forward