Information Is Worth $0

"If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?"

 

That's how we open this week's episode of Dare to Launch.

 

Here's my answer – the value of information is trending towards zero.

 

I chose those words very carefully. And when you check out the episode, you'll see why.

 

I've been deep in AI since the 90s. Back then I was using AI to predict stock market trends. And I don't think I've seen a moment that required business owners to think more critically about what they're really selling.

 

So Chris, Dan, and I sat down to unpack what's really happening with AI right now – and what it means if you're in the expert, coaching, or teaching business.

 

This is a spicy episode. 

 

Dan and I are usually on the same page. But this time… well, let's just say we have a number of "let me offer a counterpoint" moments. 😉

 

We also get into:

 

• Why the value of information going to $0 is actually GOOD news for some folks in the wisdom business (and how to make sure you're on the right side of the line)

 

• The one word I've had on my mind since ChatGPT launched – and why it's still the most important word in the AI space

 

• The "AI Tingle" that is – "quietly" – waiting to destroy the trust you've built with your audience (yep, that was deliberate!)

 

• Why using AI to improve your copy could harm your conversions – and why you might be better off writing it yourself (even if you're not good at copy)

 

• What your customers are REALLY buying in an AI world – and how knitting can help you sell it

 

• The most AI proof business I know – and the human elements AI can't replicate

 

• Why people using AI to solve their problems for free could be your best customers

 

… and more.

 

Don't believe the doom-and-gloom…

 

There's opportunity here with AI… and you have more control over it than you might realise.

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Get the Free Audiobook of Launch by Jeff Walker at https://getyoulaunched.com/ 

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ 

 

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Hear more from Jeff Walker on… 

YouTube: http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco

 

Resources Referenced in the ep