Inside the Head of a CMO

Given the data from recent research about Chief Marketing Officers, David has four things creative agencies should keep in mind during sales and work interactions with them.

 

LINKS

"Inside the Head of a CMO" by David C. Baker for punctuation.com

The Boathouse Fifth Annual CEO Study

Confessions of a CMO: A Field Guide to How CMOs Are Evolving to Thrive Under Corporate Pressure