Interview - Dustin Hinz CMO of Firestone Walker

This week we sit down with CMO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include:

• The previous guard at Firestone Walker marketing team.
• Coming in right before COVID.
• The challenge of finding new drinkers outside of Firestone's core audience.
• High level portfolio strategy.
• Being an outsider in the beer industry.
• Inheriting the gift known as 805.
• 805 as a lifestyle brand.
• Clear glass for Cerveza??
• Brand extensions. 
• Is 805 a gateway beer?
• Big surprises and surprising flops.