La Maison Valmont: A New World of Emotion for the Five Senses

Since the beginning of time, humans have sought the secret to eternal youth and beauty. One company that believes it has gotten closer to cracking the code is La Maison Valmont, the luxury Swiss skincare brand that will open a boutique on Rodeo Drive on July 15.

La Maison Valmont, founded in 1985, will offer Rodeo Drive clientele its trademark five collections – hydration, luminosity, vitality, V-lift and V-firm – designed for young and more mature complexions. But it plans to elevate the experience with a custom treatment, called – naturally – the Red Carpet of Valmont, as well as a new line of perfumes, and additional experiences such as changing exhibitions of art. 

“When you enter the world of Valmont, which is more than a skincare brand today, it's a style of life where you really enjoy the five senses. And we call it a world of emotion,” Sophie and Didier Guillon told host Lyn Winter, on the latest episode of Rodeo Drive - The Podcast.  

La Maison Valmont is esteemed for its discreet, five-star service, and products including $1000 dollar jars of Creme Merveilleuse made with the DNA of gold sturgeon. Their treatments and potions are based on “cellular science,” explains Sophie Vann Guillon, CEO and chief scientist at the brand. This is a form of skincare developed in Switzerland in which the “natural reactions and functions of the cells and skin” are rejuvenated by living cells that are “biocompatible” with one's skin.

The company has been shaped by the passions of both its owners. Didier Guillon, raised in a family of art collectors, has founded an art foundation at the Palazzo Bonvicini in Venice, Italy. The foundation organizes residencies at its properties around the world that “welcome artists or customers who really want to discover what we are proposing on the art scene. We want to be different. We want to offer something unique, I would say out of the box.” He is also curating art for sale at the new salon on Rodeo Drive; an exhibition by Venice, Los Angeles based artist Andy Moses is on the docket as the first exhibition. 

Finally, their new location has stirred some flights of fancy, like the fragrances they are creating from plants cultivated in Vann Guillon’s alpine garden. Didier Guillon says a famous movie inspired him to develop, “a fantastic fragrance called Scarface. It was my fragrance based on violets.” Vann Guillon takes her cues from LA's coastal splendor and surfing culture.

“Sea bliss! It's a fresh scent with ozonic appeal while reminding us of the waves of the ocean. It's fresh, and it's a little bit flowery. So it really fits the Californians.”

Season 5 of Rodeo Drive – The Podcast is presented by the Rodeo Drive Committee with the support of The Hayman Family, Two Rodeo Drive, Beverly Wilshire, A Four Seasons Hotel, and the Beverly Hills Conference & Visitors Bureau.

Season 5 Credits:

Executive Producer and Host: Lyn Winter

On behalf of the Rodeo Drive Committee: Kay Monica Rose

Scriptwriter and Editorial Advisor: Frances Anderton

Editor and Videographer: Hans Fjellestad

Theme music by Brian Banks

Production Assistant: Isabelle Alfonso.

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