My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?

Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?" 

In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:

• Why aligning the business on one clear positioning statement is the essential first step

• How to benchmark your current AI Search visibility without relying on random ChatGPT searches

• Building a one-year (minimum) roadmap that prioritises your highest-value categories first

• The three pillars of implementation: technical updates, content, and PR

• Why training your team is the most overlooked step in AI Search Optimisation

Showing up in LLM answers isn't about hoping for visibility. It takes a structured plan, the right technical foundations, and consistent tracking of your share of voice against competitors.

Check out our recent case study where we drove visibility results in AI Search and Google: 

https://exposureninja.com/our-work/value-capital-funding/

Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/

Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/

Get the show notes: 

https://exposureninja.com/podcast/show-up-in-chatgpt/

Listen to these episodes next:

Viral Sunscreen Shows The Future Customer Search Journey: https://exposureninja.com/podcast/customer-search-journey/ 

Google I/O 2026: 5 AI Search Updates Marketing Leaders Need To Know: https://exposureninja.com/podcast/google-i-o-2026/