Nashville Gym Owner Goes From Doing All 1-1 to ALL Small Group, brings revenue from 15K to 60K and goes from training all the sessions to just 10/week

Sick of Being Stuck Under $25K a Month? Click below to learn how to break past it in the next 60 days: https://coaching.vincegabriele.com/fbu-podcast-accelerator

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with Marty Vaughn, owner of 360 Fitness in Nashville, TN — a gym that went from $15K a month to over $60K a month while building a life of freedom and balance.

Marty opens up about the personal transformation that fueled his business success — from burnout and frustration to clarity, purpose, and leadership. He shares how quitting drinking, finding focus, and surrounding himself with the right mentors helped him grow both as a person and a business owner.

Today, Marty leads a thriving gym with over 200 members, a lean team, and strong margins — all while working just 15 hours a week and living life on his terms.

5 Key Points

1. From $15K to $60K Marty joined SPF Mastermind in 2020 during the height of COVID, when uncertainty was everywhere. Within four years, he quadrupled his revenue and built a real business that runs without him.
2. The 50+ Market Advantage By narrowing his niche to clients aged 50 and up, Marty became the go-to fitness expert in Nashville for people who want to move better, stay strong, and avoid injury.
3. Switching From 1-on-1 to Small Group Once stuck trading time for money, he now earns $200 per hour through small group training — serving more clients, creating better results, and working less.
4. Referrals and “50 Strong” Used our signature “50 Strong” campaign and referral programs to drive a steady flow of qualified leads every month, with an 80% conversion rate from consult to paying member.
5. Freedom, Confidence, and Growth Marty’s not just making more money — he’s living with less stress, more freedom, and newfound pride in what he’s built. He now owns a thriving gym, a beautiful home, and a business that truly supports his life.

Sick of Being Stuck Under $25K a Month? Click the link below to learn how to break past it in the next 60 days: https://coaching.vincegabriele.com/fbu-podcast-accelerator

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