Nick Khan: WWE Media Power and the Future of Sports Entertainment

In this episode of On Stage, Nick Khan, President of WWE and Board Member of TKO Group Holdings, joins Abraham Madkour, Publisher & Executive Editor of Sports Business Journal, for a candid conversation on the evolution of sports entertainment and the business strategy driving WWE’s next chapter. Recorded on April 15, 2026, at SBJ’s CAA World Congress of Sports in Los Angeles, the discussion explores how WWE continues to grow as a global media property while adapting to changing consumer habits, platform dynamics, and fan expectations. 

Throughout the conversation, Khan shares insights on: 

• The TKO Era: How WWE fits into the broader vision of TKO and the opportunities created by scale and consolidation.
• Media Rights & Distribution: The changing economics of live content and why premium sports entertainment remains uniquely valuable.
• Global Expansion: WWE’s international strategy and the continued growth of live events and fan engagement worldwide.
• Storytelling & Talent: Why character development and audience connection remain central to WWE’s success.
• Leadership & Negotiation: Lessons from Khan’s path through sports media, talent representation, and executive leadership.

It’s an insightful look at the intersection of media, entertainment, and live sports from one of the most influential dealmakers in the industry. 

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