Professionalism is Killing Your Brand: Here's the Cure

Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 

• (00:00) - Intro
• (02:27) - Redefining professionalism
• (04:54) - Dave's journey
• (08:35) - How Dave's strategy generates leads
• (16:33) - First steps to being more yourself
• (23:01) - Why going "too" narrow is important
• (33:20) - Self-deprecation as a copywriting tool
• (40:41) - Picking the right fight
• (50:02) - Dave's last advice
• (54:48) - Top 3 resources

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

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