Redefining the Designer’s Role with Ben Hernandez | The Fold

On this episode of The Fold, hosts Tony Sanchez and Anthony Armendariz are joined by Ben Hernandez. Ben shares his perspective on how designers can help drive real product elevation—not just polish—by collaborating more closely with product managers, whose evolving role now involves shaping vision and championing value across disciplines.

Ben also shares his personal philosophy on self-advocacy. He introduces the idea of a “user manual for working with me,” offering practical advice to anyone aiming for smoother collaboration in creative settings.

To watch the video version of this podcast, head over to our YouTube channel here

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